
The Behavioral Science Of Incentives: Where Academic Research and Business Intersect

The Behavioral Science Of Incentives: Where Academic Research and Business Intersect
Once you understand what motivates your sales force, it's easier to create a plan that drives the right behaviors. The result? More reps hit quota, and your company hits its growth goals.

The Behavioral Science Of Incentives: Where Academic Research and Business Intersect
Once you understand what motivates your sales force, it's easier to create a plan that drives the right behaviors. The result? More reps hit quota, and your company hits its growth goals.

The Behavioral Science Of Incentives: Where Academic Research and Business Intersect
Once you understand what motivates your sales force, it's easier to create a plan that drives the right behaviors. The result? More reps hit quota, and your company hits its growth goals.
The Behavioral Science Of Incentives: Where Academic Research and Business Intersect
Once you understand what motivates your sales force, it's easier to create a plan that drives the right behaviors. The result? More reps hit quota, and your company hits its growth goals.
Sales incentives are the bridge between GTM strategy and execution. Done right, they can drive growth, improve profitability, and retain top sales talent. But not all sales incentives are created equal. The most effective incentives are data-driven and rooted in psychology.
Once you understand what motivates your sales force, it's easier to create a plan that drives the right behaviors. The result? More reps hit quota, and your company hits its growth goals.
Not sure if your sales incentives pass the test? Watch our expert panel to learn:
鈽戯笍 The psychology of incentives: what drives salespeople to perform at their best?
鈽戯笍 How insights from behavioral and decision sciences research can be applied to your sales incentive plan
鈽戯笍 Nudge-based strategies for best communicating the plan and the potential to the sales team
鈽戯笍 How to measure the effectiveness of the plan using modern statistical methods